CONFIDENTIAL CV
Maxim Osipov
September 2025
Short Professional Summary
25+ years of continuous experience across technology, media, and advertising, with a proven track record of driving innovation and measurable business results.
17+ years in digital advertising, including 7 years focused on digital performance marketing and 7 years at Meta (CEE).
Leadership experience as CEO, COO, and senior executive in global companies and tech organizations.
Strong ecosystem knowledge covering buy- and sell-side dynamics within media and digital advertising.
Entrepreneurial track record: founded and scaled multiple startups, including 2 successful exits.
International perspective with experience in multicultural teams; currently based in Warsaw, Poland.
Core Strengths & Leadership Assets
- Impact delivery: proven ability to achieve sustainable business growth.
- Strategic leadership: strong capabilities in long-term planning and market positioning.
- People management: hands-on experience leading large organizations.
- Communication & influence: skilled in building trust and stakeholder alignment.
- Deep platform expertise: advanced knowledge of Meta advertising solutions and digital monetization.
- AI ecosystem knowledge: including Gemini, ChatGPT, Meta AI, Claude, Grok.
Contact Information
Location: Warsaw, Poland
Citizenship: Russian Federation
Email: mxosipov77@gmail.com
Mobile: +48 780729795
Professional Experience
Meta (Facebook), CEE
Agency Partner / Russia & CEE Commerce Agency Lead
Oct 2018 – Feb 2022
- Designed and executed agency ecosystem strategy for Russia and CEE.
- Exceeded agency sales quotas, growing portfolio 5× in 3 years.
- Led horizontal commerce agency team across CEE.
Reseller Partner, CEE
Feb 2022 – Jun 2024
- Launched Reseller Program across 11 CEE markets.
- Managed partner selection, contracting, marketing, and roll-out.
Client Partner, CEE, Tech Apps
Jun 2024 – Present
- Executed client strategies for subscription-based apps.
- Achieved 2× portfolio growth via ecosystem development.
Madrobots.ru (Smart Devices & IoT Retail)
Head of Board / Co-owner
Mar 2017 – Oct 2018
- Oversaw strategy and financial management as Board Chair.
- Achieved 50%+ CAGR in turnover and revenue.
- Grew customer base to 25,000+ orders in 2017.
Dentsu Aegis Network Russia
Chief Operating Officer
Mar 2015 – Feb 2017
- Managed group operations (1,000+ employees, 15 agencies), with direct responsibility for all digital business units (iProspect, Isobar, Amnet, CRM/data).
- Executive Board & M&A Committee member, shaping growth strategy and integrations.
- Delivered >50% CAGR in iProspect billings and secured new business with MTS, M.Video, Wildberries, VTB.
- Implemented new operating model across group; integrated Traffic Isobar post-earn-out.
- Achieved 100%+ of Group KPIs in both 2015 & 2016.
Video International (Media Sales House, 3,000+ employees)
Chief Executive Officer, IMHO VI (Digital Business Unit)
Apr 2013 – Mar 2015
- Led full P&L for leading internet/digital sales house (100+ employees).
- Delivered 25%+ CAGR in billings/turnover.
- Launched digital video sales with proprietary tech platform.
- Pioneered programmatic sales in Russia.
- Secured exclusive sales contracts with Rambler&Co and Facebook.
Head of Strategy, Managing Company
Jun 2009 – Mar 2013
- Directed Group Strategy Committee; developed Group Strategy 2020 with BSC & KPIs.
- Created strategies for BU & functional departments, adopted group-wide.
Education
PhD, Sociology of Mass Communication — Moscow State University, 2003
BA, Economics — Moscow State University, 2002
Specialist, Sociology — Moscow State University, 2002
Languages
Russian — Native
English — C1
Polish — B1
Additional Information
Passionate about digital technology, early adopter mindset.
Active marathoner and ultra-trail runner.
Proud father of two.